Creating a rapid and effective mobile app strategy: Report


Enterprise Mobility Exchange has recently published a while paper about choosing an effective mobile strategy. Here is a short summery of the paper!

Enterprises are under intense pressure to remain competitive by embracing mobility, but not all business leaders have sufficient knowledge and experience on what directions to taken to successfully do so. The idea of leveraging enterprise apps for internal use cases forces senior executives to make a choice regarding the “make-or-buy” question, but often the mindset of “an app for an app” does not work out well for businesses.

While the “app for an app” appears to offer a good total cost of ownership, in reality, organizations can be forced to invest heavily in internal support infrastructure to help their users, and dedicate vast efforts to drive adoption.

When opting not to follow the “app for an app” approach, a crucial component of finding the right philosophy for a business is thinking in terms of use cases for the tasks that need to be completed. Mobility supported in such a way will enable the automation of essential routines, augmenting features of existing and commonly used applications to anticipate the needs of each individual user in any context, based on behavioral patterns and other analytical capabilities.


The key is to keep it simple. When organizations deploy a wide range of enterprise apps for different use cases, especially across overlapping workflows, there can be more complications and exhausted resources than the vast majority of decision makers originally anticipate and more than decision makers need to experience.

One highly-effective way to mitigate these difficulties with mobility is to seek an end-to-end single solution, which can deliver a truly positive experience for the IT department and all of the business users, throughout the entire process. This method provides one simple app, downloadable from the public app store, which contains multiple use cases that are personalized for the user, and can be securely integrated with existing systems using pre-built connectors.

This app can be developed using the rapid mobile app development (RMAD) method, which will lower the cost of development by as much as 90% in some cases.

On the other hand, RMAD tools are still limited in their capacities and cannot cover some of the complex apps that a company might need.

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