Although the world is becoming increasingly virtual and many businesses are conducted from small rooms with just a couple of founder-employees, it is always a good idea to go out and meet some people who are in the same position as you are and exchange thoughts and, why not, connections. The best way to become […]
Enterprise Mobility Exchange has recently published a while paper about choosing an effective mobile strategy. Here is a short summery of the paper! Enterprises are under intense pressure to remain competitive by embracing mobility, but not all business leaders have sufficient knowledge and experience on what directions to taken to successfully do so. The idea […]
Are you one of those people who think that your goal is to make the user download your app? Then it might be interesting for you to know that just 20% of users even return to run an app again the day after it’s downloaded. As time goes on, that decline continues, eventually settling below […]
In my previous post I talked about the App Store Optimization (ASO). Now that you have your app ready, the App Store page optimized, it is time to also let the world know about your app. The main distribution channels for an app are usually the same: your website, social media profiles (Facebook, Twitter, Pinterest […]
As I have already mentioned in my previous post, you have 3 touch points with your app user: the community, your app store page and the icon on their phone. In this article you will find some tips to increase your visibility in the App Store. You got it right, I will talk about App […]
The success or failure of a mobile apps rests on one thing: conversion rate. Google has published a new mobile app UX report, defining the key principles and considerations when assessing mobile apps in order to identify how to improve the UX, optimize conversion and better measure app performance. The 4 key app design principles […]
As I have already mentioned in my previous post app marketing should start the moment you start developing the app. The problem is that we always think that the most important thing is a high quality app. If there is an app that solves a problem and it has a great design, of course everyone […]
When talking about mobile apps, everyone mentions the importance of a user-friendly interface, clean code and unique features. While there are millions of apps in the stores that might offer the best user interface, features and is also quite useful, only several of them will come to your mind right now. At the same time, […]
The mobile and tablet app development market is already too competitive. It’s time to migrate to the IoT. Internet of Things is growing exponentially with constantly increasing number of people connecting via multiple devices. Apps will further mature as they get integrated on multiple connected devices. Internet of Things is not one product category, market […]
Although everyone was assuming social apps are dead after Facebook acquired Whatsapp and Instagram, new ideas for more targeted and specialized social apps appear every day. There are over 4,500 social networking apps in App Store and Google Play. The majority of visitors to social networks are female aged from 18 to 34, followed by […]